SEO

Ecommerce SEO

SEO for online stores: attract traffic that’s ready to buy and multiply your ecommerce sales.

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Ecommerce SEO

Ecommerce SEO isn’t just about ranking in Google: it’s about ranking in front of people about to buy. We optimise your online store to capture qualified traffic and turn it into sales, not just visits.

Unlike a corporate website, an ecommerce store has its own challenges: thousands of product pages, categories and filters that create duplicate content, stock that changes daily and competition from marketplaces like Amazon. Online store SEO solves all of that at the root.

At FCweb we work on online store SEO top to bottom: technical SEO, product pages, category architecture, content, internal linking and Google Shopping. Whether you sell with WooCommerce, Shopify or PrestaShop.

In-house team in Barcelona, +15 years and one focus: making your store sell more. And if you also need the store, we build it: see our custom online stores.

SEO

Ecommerce SEO for every platform

WooCommerce, Shopify, PrestaShop or custom: we adapt the strategy to your platform and catalogue.

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WooCommerce

SEO for WooCommerce stores on WordPress.

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Shopify

Ranking and technical optimisation on Shopify.

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PrestaShop / custom

SEO for PrestaShop and custom ecommerce.

See it in action

Results you can see and measure

Top rankings on Google

Top rankings on Google

We work to get you into the top positions for the searches that bring you clients. We optimise titles, content and structured data to win featured snippets and the People also ask block.

Keyword tracking

Keyword tracking

We monitor your keywords and how they evolve: position, changes and search volume. We prioritise the ones that matter most and measure progress week by week.

Organic traffic growth

Organic traffic growth

The goal is not vanity visits but qualified traffic that converts. We track sessions, conversions and CTR in GA4 and Search Console with clear, annotated reports.

Core Web Vitals & speed

Core Web Vitals & speed

Speed and page experience are ranking factors. We optimise Core Web Vitals (LCP, INP, CLS) and PageSpeed so your site loads fast on mobile and desktop.

SEO for AI search (GEO)

SEO for AI search (GEO)

SEO is no longer just Google. We prepare your content to be cited by AI Overviews, ChatGPT and Perplexity, gaining visibility in the new AI-powered searches.

Local SEO in Barcelona

Local SEO in Barcelona

If you serve customers in an area, local SEO is key. We optimise your Google Business Profile, manage reviews and work on the map and Barcelona local pack.

What we do

How do we help you?

Technical ecommerce SEO

Speed, crawling, indexing, product structured data and catalogue architecture.

Product pages

We optimise titles, descriptions and images to rank and convert.

Categories & filters

Indexable category and facet structure, with no cannibalisation or duplicate content.

Content & blog

Buying guides and content that captures informational searches and leads them to the product.

Links & authority

Strategic internal linking and link building to gain authority.

Google Shopping & Merchant

Optimised feed and synergy between organic SEO and Google Shopping.

International SEO

If you sell abroad, we set up hreflang, currencies and per-country content to rank in each market.

Analytics & CRO

We measure which pages sell and optimise conversion, not just traffic.

Benefits

What do you gain?

  • More qualified traffic that arrives ready to buy
  • More sales without relying only on paid ads
  • Product pages and categories that rank for their keywords
  • Fewer technical issues: duplicates, crawling and speed
  • Product data for rich snippets (price, stock, ratings)
  • A measurable, ROI-focused strategy
Technologies

What do we work with?

Rank MathGoogle Search ConsoleGA4Schema.orgPageSpeed InsightsScreaming FrogAhrefsSemrush

We work on your platform: WooCommerce, Shopify, PrestaShop or Magento. We use analysis tools (Search Console, Screaming Frog, Ahrefs/Semrush), product structured data (Product, Offer, AggregateRating) and feed optimisation for Google Merchant. All with an in-house team in Barcelona.

Process

How do we work?

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1. Audit and diagnosis

We review your current situation, the competition and keywords with real potential to define where we start and where we are heading.

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2. Strategy and goals

We set a phased plan with clear priorities, target keywords and measurable KPIs aligned with your business objectives.

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3. Technical SEO

We fix indexing, speed, Core Web Vitals, architecture and structured data to build a solid foundation to grow on.

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4. Content and on-page

We optimise existing pages and create new content focused on search intent and topical authority.

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5. Authority and outreach

We work on link building, local SEO and mentions to strengthen your domain reputation and relevance within your sector.

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6. Measurement and continuous improvement

We analyse results with Search Console and GA4, adjust the strategy and prioritise what proves the best performance.

FCweb

Why do your ecommerce SEO with FCweb?

Online store specialists

Not just SEO: we understand ecommerce, conversion and catalogues.

In-house team in Barcelona

Direct contact with whoever works on your project, no subcontractors.

Sales-focused

We measure the impact on traffic and, above all, on sales.

Technology with judgement

We choose each tool for what it brings to your business, not for hype.

Measurable results

We set goals and track them with data from day one.

Built for SEO

Fast, clean, mobile-first websites ready to rank in Google.

Happy clients

What they say about us

★★★★★

“They understood our business and delivered exactly what we needed. Close, direct support from start to finish.”

Marketing manager
★★★★★

“Serious professionals: method, transparency and real results. We now work with them on every project.”

Manager
★★★★★

“The best decision was trusting an in-house team in Barcelona. Fast, clear and reliable.”

Director
Barcelona

An agency in Barcelona, close to you

Our studio is in the Eixample of Barcelona (Carrer de Casp, 90). We work with companies across the city and metropolitan area, and with clients across Spain and Europe.

Being a local agency means we understand your market, speak your language and can meet in person whenever you need.

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FAQ

Ecommerce SEO questions

What is ecommerce SEO?
It is the optimisation of an online store to appear in Google when someone searches for your products, attracting traffic that buys.
How is it different from regular SEO?
It adds ecommerce-specific challenges: thousands of product pages and categories, duplicate content, filters, stock, product data and Google Shopping.
Does it work on WooCommerce and Shopify?
Yes. We do SEO on WooCommerce, Shopify, PrestaShop and custom stores.
How long until I see results?
SEO is medium-to-long term: the first gains usually appear from 3-6 months depending on competition.
Do you optimise product pages?
Yes: titles, descriptions, images, structured data and linking, to rank and convert.
Does it include Google Shopping?
We work the Merchant feed and the synergy between organic SEO and Shopping to maximise visibility.
How do you avoid duplicate content from filters and variations?
With canonicals, faceted-index control and a clear category architecture, so Google indexes what sells, not duplicate versions.
Is SEO useful if I already run Google Ads?
Yes. SEO brings traffic you do not pay for per click; combined with Ads, it lowers your acquisition cost over the medium term.
Do you handle international store SEO?
Yes. We set up hreflang, per-language or per-country versions and localised content to sell outside Spain.
How much does ecommerce SEO cost?
It starts at €450/mo depending on catalogue and competition. See our prices or ask us for a proposal.
Contact

Let's talk about your project

Tell us what you need and we'll get back to you within 24 hours.

FCweb
Carrer de Casp, 90, 3º 1ª · 08010 Barcelona
93 317 17 71
info@fcweb.es